We’re no longer in the realm of using technology to simply power online courses and degrees. Agile universities use great tech campus-wide. Noodle Partners invests in tools and services that translate just as powerfully into the marketing, instruction, and administration of ground-based programs because better technology can elevate everyone.
You’ve certainly witnessed the rise of a small group of online-focused universities with strong national brands. Don’t be fooled by the quality or volume of their advertising; schools with strong regional brands are increasingly taking back large portions of local students. Seventy-five percent of students in online programs study within 50 miles of home, and that percentage grows every year (up from 67% in 2019). Fifty percent study within 15 miles of home.
Based on the results of at least two dozen studies, online and hybrid courses can be as good as or better than traditional campus-based courses for high-performing students, including most who attend graduate school.
Being thoughtful about which courses and programs, for which students, and with what learning design, using online instruction can strengthen your programs. And your peers understand that; according to a recent study, 89% of academic leaders believe that online degrees from traditional universities are the equal of on-campus programs.
Obviously, most traditional undergraduates enjoy and benefit from a campus environment. But everyone prefers the option to take certain courses online, and adult learners and graduate students prefer to study entirely online.
Before the pandemic, more than 35% of US graduate students were enrolled in online programs, and exclusively online. Even after a vaccine has been deployed, it is likely that number will never fall below 50% again.
Integrating technology into your practice carries some risk, but failing to do so is riskier. While you dip your toes in with MOOCs and certificate programs, both students and other top universities have been jumping in with both feet. Overall enrollment is not rising dramatically, which means that the gains of online programs have been at the expense of on-campus ones. The smartest way to grow online is to invest in your strongest areas, extending your engagement, capacity, and reputation there.
We’re glad to discuss your needs anytime, and help you chart a path through these complex times.