Service: Marketing
Dynamic Marketing to Elevate Academic Brands
Connecting universities with their future students through strategic, engaging storytelling.
Reaching Right-Fit Learners
Noodle’s Marketing and Enrollment (M&E) services are designed to help you find the right learners for your offering. We start with research and gathering information for the full picture needed to enter the market. We create a holistic marketing strategy to launch and market programs or offerings that attract qualified candidates.
These candidates can then become accomplished corporate and community leaders and bolster the program as alumni. We execute, manage, and measure omnichannel marketing efforts to reach the right audience for your offering.
Marketing That Performs
Leveraging Experts, Best Practices, and Metrics
Marketing efforts are the primary driver of applicants to new online programs. They also communicate an institution’s values, mission and brand. Noodle understands this and collaborates with universities to ensure their marketing efforts enhance their reputations.
Marketing is a core strength of Noodle. Our team is experienced in every facet of marketing— including strategy, logistics, media buying, enhancements, and search engine optimization.
Full-Funnel Marketing Services
Noodle recognizes the diverse challenges and goals of each university. Our suite of offerings is designed not as a one-size-fits-all approach, but as a palette of tailored solutions to meet the distinct needs of every institution.
Market Research
Creative Concepting
Digital Media Management
Product Strategy
Content Strategy & Production
Omni-Channel Communications
Go-to-Market Planning
Photo Shoots & Video Production
Recruitment Assets & Swag
Digital PR
Website Development
Online Event Promotion
Supported by
Dedicated Account Management
Developing compelling marketing strategies that amplify university presence and attract a diverse academic community.
Real-Time KPI Monitoring
Optimizing enrollment processes with data-driven tactics to connect universities with their ideal student demographics.
Reporting & Optimization
Providing comprehensive support services and placement opportunities to ensure student success and institutional growth.
Meeting Students
Where They Already Are
Navigating a Changing Landscape
Online and hybrid learning has dramatically increased the capacity of every school; this has created tremendous pressure on marketing and recruiting costs. For example, the cost of higher ed keywords has risen over 45% in the past three years.
Noodle navigates the speed and complexity of this volatile environment on behalf of many of our partner universities, continuously testing to optimize each part of the admissions funnel for every student profile to bring qualified applicants through to enrollment.
Never Stop Learning
Test, Learn, Apply
In today’s competitive digital landscape, a compelling online presence is no longer optional—it’s imperative. Marketing optimization for your website goes beyond just aesthetics; it’s about crafting an experience that resonates with your audience, drives engagement, and converts visitors into loyal customers. By employing data-driven strategies, you can refine your content, streamline user journeys, and enhance conversion pathways. From leveraging sophisticated analytics tools to A/B testing various elements, optimizing your marketing approach ensures that every click, scroll, and interaction serves a purpose. Embrace the power of continuous improvement, align your brand message, and unlock the full potential of your website to achieve unparalleled growth and ROI.
Ready to Elevate Your University’s Potential?
Join the many esteemed institutions already experiencing the Noodle difference.
Elevate your university’s impact and reach with a partner committed to your success.