VP of Digital Marketing
Erica joins Noodle with over 15 years in digital marketing and communications. She has spent her career developing successful acquisition and retention strategies for multichannel campaigns, all while utilizing data for optimization and robust reporting. In her role, she is responsible for media strategy, direction, and execution for marketing campaigns managed on behalf of our university partners. Additionally, she manages earned media and search engine optimization across Noodle's portfolio of programs.
Erica holds two Bachelors of Arts degrees from Frostburg State University in International Business and Spanish Language and Literature. She lives outside of Annapolis, Maryland with her husband and son. She enjoys spending time outdoors with her family, amateur photography, and of course, Maryland crabcakes!