Mary Anne Johnson
Marketing Director in Student Marketing
Mary Anne Johnson is based in South Florida and has spent more than two decades crafting innovative, integrated strategies. Her experience on both the agency and client side has given her a unique 360 degree perspective of how objectives are translated into strategies, tactics—and results. Her ability to rapidly move from strategic considerations to tactical executions, along with her strong grounding in analytics makes her a formidable marketer in both traditional and digital environments, and her Southern charm and ‘lead by inspiration’ style creates strong, loyal teams.She started her marketing career on the agency side, doing political advertising in Arkansas—her birth state—and later moved into healthcare marketing on both the client and agency side. Over the years she added financial services, technology, consulting, international banking and law and higher education to her industry expertise—and of course, experienced the birth and development of the now-ubiquitous digital media ecosystem. As with all good marketers, she has the ability to take lessons from one field and apply them to the next.When she’s not working, Mary Anne cooks like a contestant on Beat Bobby Flay, practices yoga, keeps the box scores for her nephew’s baseball team— and tries like the devil to find herself on the beach at least once a week.